Corporate Banking in India: A Call for Action
Globally, corporate banking is going through a turbulent phase. Corporate lending margins are reducing, borrowing is shifting towards capital markets, corporate clients are demanding greater digital experience, fintechs are posing as formidable alternatives and frauds are becoming commonplace.
The Indian corporate banking industry is also operating in a high-pressure environment. On one hand, banks are facing mounting challenges from growing corporate NPAs, bans on LOUs/ MOUs and increasing cyber and fraud risks while on the other hand, increasingly sophisticated customers are demanding digital and customised experiences at every point of the journey. Corporate clients in India are not satisfied with the current offerings from their bankers. This calls for an immediate and urgent action by banks.
The report lays down seven key themes which are critical for winning in corporate banking in India:
- Offer industry specific solutions: Different sectors have very different product requirements – banks will need to shift from classical sales push to advisory models centered on client needs and experience
- Reboot corporate RM model: Next-Gen RM model requires an overhaul in mindset towards advisory relationships and business deepening, and equipping RMs with technology.
- Unlock full potential of pricing: Moving from a cost-plus to a market based pricing model can help banks improve realization significantly.
- Digitise end-to-end corporate customer journeys: Digitisation of customer journeys can result in massive reduction in turnaround times, coupled with cost reduction and improvement in operational risk
- Fully exploit power of analytics: Leveraging analytics across the entire spectrum of wholesale banking use cases, including planning, sales, risk, pricing, servicing and loyalty management
- Innovative ways of doing credit: Leveraging digital, analytics and automated tools for underwriting and early warning systems can result in faster decision making, quicker default detection and lower cost of monitoring
- Organisation enablement against security breaches: Banks need to establish clear policies and processes, and focus on integrating security and compliance into how people think
Execution of the above agenda can deliver multi-fold value to banks – in the form of 30-40% increase in revenues and 15-20% reduction in costs, resulting in 0.5%-0.7% improvement in ROA.
Speaking about the key takeaways of the report, Saurabh Tripathi, Senior Partner and Director at BCG and the co-author of the report says, “Corporate banks will have to re-design their products and processes by putting the customer at centre of the design. Digitisation in corporate banking industry has been largely ignored over the years whereas the customers now expect far more digital readiness from the banks. Similarly, the banking relationships and products have mostly been transactional whereas the customers expect banks to be trusted business partners who can offer them customised services. Banks will need to reorient their frontline relationship managers from deal based business to flow based business for deepening their business relationships. Next generation corporate banking will be industry specialised, digital and cost effective"
According to Kiran Shetty, Chief Executive Officer, SWIFT India “As institutions redefine their corporate banking value and enhance customer experience, we are excited to be the trusted provider for our community as our technology can accelerate digitisation in the many facets they desire to achieve across their securities, trade, wholesale and retail business lines. We believe this is another step forward in the right direction for the industry.”